Ent Kent

Social Media Marketing and More


For the latest information on how to use social media to move your business forward, visit Ent Kent often.

Social Media Marketing Includes Gaining Social Followers

Using social networking as a key part of marketing is fast becoming a must for any business. Where most people get tripped up with social media is that they don’t have solid and clear goals in mind. Goals for using social media for your business can be varied. A few sample goals would be to increase subscribers to your newsletter by 25%, increase sales, improve awareness measured by site visits or gather customer feedback for product and service enhancement. You’ll note that these goals listed also have tangible measurements attached to them. Showing up in social media to dip your toes in the pool isn’t all that useful. It’s fun and it might prove that you’re using all the cool kid toys, but if you’re not building on something tangible, then there’s nothing worth doing. You can click here for more information. Caveat to that: it’s okay to not understand how you’re going to achieve these goals right out of the gate. Part of the process is to actually understand the medium and figure out how to best use it.

Social Media for Business

Social Media for Business

The simplest form of social media marketing is to tag articles and blog entries for easy submission and voting on social news sites like Digg. If you’ve ever come across a Digg vote counter or a Share This widget at the end of an article, you’ve seen this form of social media marketing in action. This type of marketing can often be automated, so it is simple to implement. It can also be very effective for media companies, and can be a great way to promote a company blog. You’ll find more info online.

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives. You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Click here for more information about this subject. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

Social media has proven itself an invaluable venue for businesses promoting their products and specials, but its value doesn’t end there. The direct and unbiased feedback customers share via social media opens a universe of possibilities for CMOs who want to blow the doors off of the competition while driving measurable results. You should click here to read more on this topic. The first step in this process is to operationalize social media feedback for a more informed strategy, more engaged customers, and increased market share.

There’s been a consistent trend toward sharing through image and video, rather than text-based content. Visual content will increasingly become a critical piece of any solid content strategy, and social networking site Pinterest will continue to shed its reputation as a ‘women’s only’ network and become an integral part of retailers’ marketing strategies. More details can be found online. Other image-based social media sites like Slideshare, Tumblr, Path, and Mobli will continue to grow, and businesses will need to become more mindful about the ‘sharability’ factor of photos on their websites and blogs in order to derive significant benefit from their social media content marketing effort.

The success of a social media marketing and optimization program depends on the following factors: transparency, honesty, relevance, value and commitment. Without a level of transparency in your social media outreach, your campaign could blow up on your face (just ask Wal-Mart and Sony). Even with full disclosure from your marketing team or partners, dishonest messaging can cause more damage than good, as most information can be quickly validated via online fact-checking. All communications should be relevant and add value to the conversation or community and no campaign can truly succeed unless significant time and resources are committed over a period of time.

Businesses Succeed When Social Media Is Front and Center

Businesses use social media tools for different purposes. They might use it for distribution of media, for marketing, for customer service, for promotion, for communication, and most likely, for all of the above. How you use it depends on your end goals, obviously. But most times, people are being thrust into using social media without really knowing what the goals are, and without knowing what kind of workflow should accompany the use of the tool.

In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Other microblogging tools include Tumblr, FriendFeed and Plurk. Twitter shares some features with the most common social media tools (Facebook, Pinterest, LinkedIn, Google+ and YouTube). You’ll want to click here for more information on this. However, the differences really define Twitter.

Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it’s much easier to have conversation around a shared image than with the comment feature on Pinterest. A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank. A tweet is like a short Google+ status update. Twitter also allows you to organize people into lists that organize conversations similar to Google+ groups. A tweet is like a short LinkedIn status update. You can click here for additional information. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers. A tweet can contain a link to a video. However, Twitter doesn’t allow you to create a channel or organize your videos for easy location and commentary.

Talking on Twitter is different from every other social media site. It’s a fast-paced smorgasbord of ideas and sentence fragments. It’s hectic, but it’s also fun. Give yourself a little time to get your feet wet. Listen to others. Jump in when you feel comfortable. Start talking as you get your bearings. You can click here to read more on this subject. In general, you want to find the sweet spot between what your target audience wants to hear and things that promote your business. For many businesses, the answer is to focus on how your products and services benefit your customers.

If you’re looking to build awareness and you’re looking to do something with it, you’ll need to think in terms of capturing new potential leads so that you can understand which of them can be turned into prospects. Remember that not everyone who interacts with you is a lead. Not everyone who watches your video is a lead. Remember that you have to do some good community work to convert any of these people into buyers and that their response to your efforts to engage doesn’t mean that they want to buy.

Twitter followers are people. They don’t have dollar signs plastered on their foreheads. Help these people out and they will help you back. They may not always have the money to purchase your products but they will happily retweet a product for you. Before you go into blasting business messages through Tweetlater, it would be advisable to create relationships first. Twitter is a huge community. Click here if you’d like to research this further. No one will care about your tweets if they don’t know who the hell you are. Talk to people first. Interact.

A lot of Twitter users are wary of businesses entering the Twittersphere. They are thought to be sources of spam and impersonal relationships. Truth is, there are two types of business people on Twitter. If you want to read more on social media check out the included link. The first one is the one who talk to himself and promote his own product or site over and over again. While the other is the one who manage to get customers not only because of his charm but because he had an authentic intention to help. Which type you want to be is up to you.

To set up or modify your profile, go to the settings wheel dropdown at the top right of your Twitter screen. Click on Settings. Then go to Profile. Here you will be able to take care of a few things. First, you can update your profile image. This should be a square image that best represents you or your business. When it comes to your profile bio, be sure to include important keywords for yourself or your business, as these are searchable on Twitter itself. If you have room, also consider adding your URL here as well as in the website field.

More Older Adults Pick Up On Social Media Networking

A rising percentage of older adults are using social networking sites like Facebook, Twitter, and Google+, according to a Pew study.

Forty-three percent of people age 65 and older use online social networking services, according to survey results released Monday by the Pew Research Center. A mere 1 percent of people in that age group were active on social networking sites in 2006. Since 2009, adoption rates for those 65 and older have tripled, according to the report.

Several other age groups have also increased use of social networking over the past several years. Sixty percent of people ages 50-64 use social networking, up from 6 percent in 2005. Among people ages 30-49, the percentage increased sharply from 7 percent in 2005 to 78 percent in 2013, according to the study. You can read more at the Aglaw Blog.

Report co-author Aaron Smith said there are likely several factors driving the rising adoption rates among seniors. Wanting to maintain links with family members who might not live nearby, such as by viewing photos or videos of grandchildren; rekindling connections to people they’ve lost touch with over the years, such as old flames or ex-classmates; and connecting with peers around shared hobbies and interests are all contributing factors, he said. “Think online quilting circles, golf groups, and so forth,” Smith said in an email.

Younger adults are avid adopters of social media, the report said, but social networking continues to grow in popularity for older adults as well. Overall, 72 percent of adults age 18 and older use social networking sites, the report said, up from 67 percent last year. Additional research results can be found if you click here. Pew researchers also looked at Twitter use by itself for the first time, and found that 18 percent of online adults age 18 and up now use Twitter—roughly double the 8 percent of adults using the social networking site in 2010.

Older adults are becoming more active on Twitter too. Among people aged 50-64, 13 percent now use the site, up from 6 percent in 2010. Seventeen percent of people aged 30-49 use Twitter, up from 6 percent three years ago. Twitter usage among people 65 and older rose more anemically, from 4 percent in 2010 to 5 percent in 2013.

The report’s results are based on data from telephone interviews conducted between April and May of this year, among a sample of more than 2,200 adults aged 18 and older. In addition to Twitter, respondents were asked about their use of social networking sites like Facebook, LinkedIn, and Google+.

The Pew Research Center’s Internet and American Life Project has been studying social networking use among adults since 2005.